March 2022 - Present
National Sales Manager
Convenience Concepts
Elgin, IL
As the National Sales Manager at Convenience Concepts, Inc., I spearheaded efforts to develop new reporting systems from our ERP, leveraging advanced Excel functions like Pivot Tables and Power Query to analyze sales and performance data. I work closely with account management teams on e-commerce projects, including promotions, product launches, and audits. I lead monthly vendor meetings, negotiate annual contracts, and collaborate with various departments to ensure compliance and maintain strong relationships. Additionally, I mentor a team of account managers and junior account managers, guiding them in data analysis and relationship management best practices.
November 2018 - March 2022
Account Manager
Convenience Concepts
Elgin, IL
In my role as an Account Manager at Convenience Concepts, I managed a portfolio of 20 e-commerce vendors, driving a 320% increase in sales over three years through effective relationship-building and strategic initiatives. I prospected and onboarded new vendors, expanded sales opportunities, and handled a catalog of 1,800 SKUs across multiple partner portals. I oversaw monthly product launches, managed sales, promotions, and CPC ad campaigns, and optimized performance metrics like ACOS and ROAS. Additionally, I analyzed sales reports to develop and implement strategic promotional frameworks and business development initiatives, ensuring strong partnerships with marketplace vendors.
As a Marketing Coordinator at SW Marketing, I cultivated and nurtured relationships with a diverse client portfolio, ensuring satisfaction through personalized service and effective communication. I utilized social media management tools like Zoho, Hootsuite, and Later to create content calendars for clients. I developed and managed industry-specific CRM databases, which improved data accuracy and retrieval efficiency. Additionally, I designed and executed targeted email campaigns, enhancing brand visibility and engagement while boosting click-through rates through strategic segmentation and optimization.
June 2016 -
May 2021
Marketing Coordinator
SW Marketing
Remote
During my time as a Marketing & Sales Specialist at Kavalier Glass of North America, Inc., I oversaw vendor and consumer relationships, managed warehouse operations, and handled inventory. I trained sales representatives, collaborated on vendor management, and took charge of logistics, including rate negotiations, freight scheduling, and customs clearance. I processed orders through various sales portals, created and analyzed monthly sales reports, and utilized QuickBooks for inventory tracking. My role also involved ordering inventory from international manufacturers, negotiating contracts, conducting cold calls for sales opportunities, managing financial transactions, and leading marketing efforts through social media, CPC campaigns, email campaigns, and trade shows.
August 2012 -
November 2015
Marketing & Sales Specialist
Kavalier Glass of North America, Inc.
Remote
Education
2019 - 2023
Bachelor of Science in Marketing
Penn State University
Capital College
​
GPA: 3.63
My marketing degree from Penn State equipped me with a robust set of skills, including strategic market analysis, consumer behavior understanding, and brand management. I developed expertise in digital marketing techniques, data-driven decision-making, and campaign execution through hands-on projects and case studies. The program also honed my abilities in market research, sales strategy, and integrated marketing communications, providing a comprehensive foundation for creating and implementing effective marketing strategies across various platforms.
Certifications
Developed skills for business analytics through the application of descriptive, diagnostic, predictive, and prescriptive analytics to interpret data trends, forecast outcomes, and determine optimal strategies. Gained hands-on experience with statistical tools like Excel for hypothesis testing and regression analysis. Enhanced decision-making abilities by supporting organizational strategies with data-driven insights
Acquired comprehensive proficiency in Excel, encompassing fundamental skills like data entry and formatting, alongside advanced capabilities such as pivot tables and statistical analysis. Demonstrated expertise in data visualization techniques, creating impactful charts, graphs, and interactive dashboards. Skilled in data cleaning and transformation for analysis, including managing missing values and text manipulation. Well-versed in utilizing Excel functions like VLOOKUP and INDEX-MATCH to efficiently manipulate data
and make informed, data-driven decisions.
January 2024
Duke University
Gained a solid foundation in probability theory, covering fundamental concepts such as sample spaces, events, and random variables. Developed skills in calculating probabilities of events, understanding conditional probability, and applying Bayes' theorem. Proficiency demonstrated in solving probability problems and applying concepts to real-world scenarios.
Skills & Proficiencies
Data Analysis
Data Interpretation
Data Cleaning & Transformation
Microsoft Excel
Strategic Planning
Business Strategy
Data Visualization
Tableau
Power BI